Media Release – INTEREST SOUGHT FOR FIRST ICONIC EVENTS ADVISORY COMMITTEE

 Bundaberg Regional Council is calling expressions of interest for community and business representatives to take part in the very first Iconic Events Advisory Committee.

Council’s Community Services portfolio spokesperson Cr Judy Peters said the committee’s role would be to advise Council on those events it believed had the potential to be iconic and work with Council to develop the required strategy to achieve this goal.

“We have identified that, compared to Councils of a comparable size to ours, we directly deliver about three times more events than our counterparts,” Cr Peters said.

“In addition to that we’re seeing an increasing number of requests that Council take on events previously run by the community, or provide a higher level of financial support.

“Obviously this would not be sustainable with Council currently spending over $1.2 million per annum on events and event sponsorship.”

Cr Peters said the formation of the Iconic Events Advisory Committee was a way to assist community events to become self-sustainable with a strong brand and identity.

“Most of the State’s iconic events such as the Gympie Music Muster or the Noosa International Food and Wine Festival are run by the private sector and require little involvement from local Councils other than through provision of a site or financial sponsorship.

“This Iconic Events Advisory Committee will identify sponsorship and investment opportunities for potential iconic events and recommend event programs, formats and target markets.

“Ultimately the goal is to promote our region and bring in more visitors to enjoy events in our region.”

Cr Peters said event tourism had been identified by Tourism and Events Queensland as a key strategy in attracting visitors to regional areas.

Council will be calling for an Expression of Interest for suitably skilled and qualified representatives for the Committee within coming weeks.

 

ENDS

 

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