Media Release – INTERACTIVE SIGNAGE ENSURES BRIGHT FRIENDLY WELCOME TO BUNDABERG

The Bundaberg Regional Council has partnered with Bundaberg North Burnett Tourism (BNBT) to ensure corporate travellers, holidaymakers and locals passing through the Bundaberg airport are met with great first impressions and a warm and friendly welcome.

Bundaberg Region Mayor Mal Forman said colourful wall signage surrounding the main entrance, baggage and waiting areas, as well as an interactive #visitbundaberg screen has been installed to highlight the region’s diversity and showcase Bundaberg as a great place to live, do business and holiday.

“First impressions are very important. We want to make sure that our visitors and returning locals are well aware of all the great things that we are famous for and what to see and do while they are in this wonderful part of the world,” Mayor Forman said.

Council Spokesperson for Economic Development and Tourism, Cr Greg Barnes said the airport was a key touch point for business travellers and visitors, presenting a unique opportunity to promote the region’s many attractions and lifestyle.

“About 160,000 passengers pass through the terminal each year, which represents a massive audience. We want to engage with travellers and what better way than through iconic images from across our region,” Cr Barnes said.

Visitors and locals are encouraged to contribute to rolling imagery displayed on the airport’s new electronic screen by sharing their favourite snaps via Instagram using the hashtag #visitbundaberg.

BNBT General Manager Rick Matkowski said the initiative was a very visual and stimulating way to promote the region through crowdsourcing. “It’s making the most of technology and user-generated content to share the story of our destination to welcome visitors as they arrive at the airport,” Mr Matkowski said.

The total cost of the tourism development project is approximately $25,000.

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