Media Release – BUNDY RUM EXPANSION PLANS APPROVED BY COUNCIL

 The iconic Bundaberg Rum brand is set to achieve enhanced prominence in its home town with Bundaberg Regional Council’s Planning Committee today approving a major upgrade to the East Bundaberg riverbank site.

The Bundaberg Distilling Company, producers of Bundaberg Rum, will undertake an ambitious redevelopment on an eight hectare site to provide significantly upgraded visitor facilities.

Council’s Planning and Development portfolio spokesperson, Cr Ross Sommerfeld said the proposal was viewed by Council as delivering a major economic boost for Bundaberg and as dovetailing perfectly with increased tourism activity across the region.

“Assessment of the application was fast tracked under Council’s Bundaberg Open for Development program.”

Springhill House which houses the current tourism centre, will be relocated and converted to include a museum, plantation bar and a private function area.

“The decommissioning of two existing bond stores will allow space for a new merchandise area, a new tour interactive display area, cinema, kitchen and dining area.”

Cr. Sommerfeld said the concept for this area involved minimal alteration to the bond stores to deliver an authentic experience for visitors.

“To cater to the anticipated increase in visitor numbers a 300 square metre licensed alfresco dining area will be constructed to facilitate the sale of products from the Bundaberg Distillery.”

Cr. Sommerfeld said the Development Application attracted three submissions with a major concern being an appropriate venue to deliver the Distillery’s larger promotional events.

“This has been addressed in the conditions attached to the approval including the need for a Traffic and Crowd Management Plan that will ensure that crowds and traffic are appropriately managed to minimise the impact on local residents or businesses.”

“Delivery of this project will represent a major accomplishment for the Bundaberg Distilling Company, create jobs and add a further dimension to the incredible array of visitor attractions across the Bundaberg Region.”

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