Media Release – BUNDY REGION HITTING THE MARK WITH INTERNATIONAL VISITORS

A continuing upward trend in international visitor numbers attracted to the Bundaberg Region has resulted in the region achieving the number one ranking in Queensland for growth in the international visitor market.

Figures released by the Queensland Government’s Statistician’s Office showed the Bundaberg Region’s reach in attracting international visitors grew by 16.5% for the 2015-16 year.

Council’s Economic Development portfolio spokesman Cr Greg Barnes said the growth came on top of an impressive 14.4% gain achieved the previous year.

“Apart from the obvious positive economic impacts this result mirrors for the region it is very exciting to see that our strategies are hitting the mark and we are achieving market growth.

“The figures reflect visitor numbers to the end of March this year with 41,021 visitors recorded compared with 32,409 for the same period last year.”

Cr Barnes said it was also pleasing that overnight visitor numbers during the financial year ending June 2015 had shown a 14.8% increase over the previous financial year’s result.

“The figures for the current financial year are not yet available but we are hoping that the growth pattern for overnight visitor number of 600,662 achieved in the 12 months ending June last year will be sustained.”

Bundaberg North Burnett Tourism (BNBT) General Manager Katherine Mergard was buoyed by the visitor data which she said reflected positively on strategies being pursued by BNBT.

“The consistent increase of domestic and international visitors and overnight visitor expenditure to our destination, demonstrates that by partnering with Tourism and Events Queensland and working collaboratively with our Southern Great Barrier Reef partners to showcase our visitor experiences is working exceptionally well.

“With strong support from Bundaberg Regional Council and the tourism industry, Bundaberg North Burnett Tourism is responsible for marketing the destination, servicing visitors and leading the industry to achieve the region’s 2020 visitor expenditure target of $551 million,” said Ms Mergard.

“Leading with our strengths of the Mon Repos Turtle experience, Lady Musgrave and Lady Elliot Islands, our culinary heroes of Bundaberg Rum, Bundaberg Brewed Drinks and our abundant fresh produce, the Bundaberg region and its tourism industry is in a remarkable position for continued growth as a destination.”

Cr Barnes said Council would continue to support regional tourism through its association with BNBT.

“We have a beautiful region brimming with attractions, natural beauty and untapped potential and it is imperative that we continue to grow this pillar of our local economy through prudent marketing opportunities.”

Ends

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